Search Engine Optimization is the process is of augmenting and maximizing the number of visitors to a specific website. This is so that it will rank high n the list of results of a search engine. You have to build your websites so that it will attract and please your visitors and customers. The purpose of SEO is to create a substantial perfect user experience. It must be able to relate and communicate to search engines what your intentions are. This way the search engines can endorse your website to all relevant search engines.
1. Your Werbsite Must Have The Following Factors - links, paid search and social media are just the result but It becomes useless if it does not have infrastructure, platform/CMS ,Info Architecture and content information . Your content , information architecture , content management system and infrastructure is what will make your website rich with flavor. Without it nobody will visit your site. Your website must have the sugar and taste so that people will visit it.
2. Search Engines Like The following - Search engines are like factory workers, they want to please their employer . In other words they want to be at their best and they want to please their boss. Search engines will do their best by recommending users to websites that are significant to the needs of what the searcher is looking for. How is being significant considered? Content is a reflection of the theme that is being shown. This includes the text shown on the pages, the titles and descriptions that are being relayed on your site. Now we go to performance, Is your site fast enough to get to and is it working properly. Does your website have the proper content that you can link up to other authoritative websites. Can your website be used as a reference or cite credible information that could be made available,.
3. What Search Engines Do Not Like - Search engines do not like it if you have way too much keywords on your pages Do not insists in buying links, it will get you nowhere. Make it easy for people to find what they want. Do not place too many ads . Your content must be easy to find. Making it hard for them to find your content will be bad, because your bounce rate will increase. Just remember that search engines have only a limited amount of storage. Do not try to fool them or else you will become the losers.
4. Know Your Business Well - You need to think and not just focus on your goals You need to know your conversion. Conversion happens when a visitor to your website completes a desired goal, like filling out a form or making a purchase. The percentage of total visitors that convert is called your conversion rate. What are you selling? Are you selling products that are relevant or mere impressions. You must have goals that are reachable. You have to know your assets and liabillities. Know your strong and weak points. If you are weak in certain areas, you must be able to strengthen this area.