Thursday, September 7, 2017

What Is IoT and How Will It Enhance Businesses

    Everyone must have heard the word Internet of Things by now, but do you know what it really means. IoT stands for the connection of devices ( other than your standard computers, smartphones, laptops and tablets ) to the Internet.  Cars, business equipment, kitchen appliances , tracking devices that can all be connected through the Internet of Things. In the next few years to come more devices will be on that list. It is also defined as the interconnection thru the Internet of computing devices embedded in everyday objects enabling them to send and receive data. You can control such things like your smart TV, refrigerator and air condition thru your tablet, smartphones and computers. IoT is all about sensors.

Here are several advantages:

1. Everything will be easy to find – No more need for barcodes when you are doing your inventory management.  All of your devices, equipment and even products will all be united into the same network. You can now update numbers any time you want. You will have the capability to look into those benchmarks at any moment.

2. Make Your business operations better -  As I said IoT is all about sensors. These really tiny inventions can be attached to anything , that means even your coffee cup and  to your devices in the office. It will record and send data back into the cloud. You’ll have more feed back on how your products and equipment are being used.
3. Your company can make better products  - We now have smartphones that can do so much than an ordinary cell phone. Expect much more from the Internet of Things. Everything has started to evolve with the entry of smart watches. Expect a lot of things to happen, you may have smart yoga mats or even a smart badminton racket. You might think it’s weird but it’s going to happen whether you like it or not. The thing is that businesses will have the opportunity to create better and smarter products that consumers can be connected to.

4. Services will be automated  - If you are in the cargo business or even shipping  business , you can now  place Iot sensors on vehicles  and even packages and it will magnify visibility of your supply chains. This will definitely improve your transport operations especially if you have cargo that is high priced. The sensors that have been placed can reveal changes in temperature, light, features and data . It certainly is useful for alleviating risks that are caused by delays and other factors.

5. Huge amount of data - Sensors that have been placed as components of IoT devices  and it can create data that can be stocked and then analyzed as a portion of existing analytics. It will develop new kinds of findings. Any program including distribution, edible materials, shopping can send previously unavailable data information about temperature, movement, vibration, light and other perceivable conditions across network connections to data storehouses.

Tuesday, September 5, 2017

What’s New With Huawei

   Huawei has launched Kirin 970 chipset with Artificial Intelligence Capabilities. It comes with a dedicated neural processing unit, an 8 core CPU and a 12 core GPU. Included with it is 5.5 million transistors. Huawei has called this the future of smartphones. Since they have come out with this, they have beaten both Samsung and Apple  because they are the first to release a chi set with Artificial Intelligence. It has always been a race among this three giant Smartphone Companies. I hope that it just works out fine.
   What is Artificial Intelligence? It is a branch of computer science dealing with the simulation of intelligent behavior in computers. It has the capability to imitate human behavior. Now we have a computer system that is able to perform task that normally require human intelligence. It could do such things such as virtual perception, speech recognition, decision making and translation between languages.  If this is the case a lot of people would like to get their hands on this smartphone. Artificial Intelligence will create heavy demands on computing performance energy efficiency and device cloud synergy. When all these demands are met, there will be better intelligence experience. There will be now a lot of fusion abilities across both chipsets and the cloud. According to Sao Yang , President of Strategy Marketing At Huawei Consumer Group, He said in November 2015 that the intelligence of the superphone will continue to evolve  and develop itself into digital intelligence . It will have the ability to empower us to interact with the world.

     Richard Yu, CEO of Huawei Consumer Business Group said last Monday that Huawei is committed to developing smart devices into intelligent devices by building end to end capabilities that support coordinated chips, devices by building end to end capabilities that support coordinated development of chip, devices and the cloud. The company has claimed that this chipset can process 2,000 images per minute which is faster than any chipset in the market today. Media reports have been saying that the upcoming Huawei smartphones Mate 10 and Mate 10 Pro’will house the Kirin 970 chipset and it is expected to have 6GB of RAM and 64GB of internal memory. It is said to be powered by 4,000mAh battery and would run Android Nougat OS.

Saturday, September 2, 2017

What Is Cloud Computing and How Does It Work.

   Cloud Computing is a method using a network of remote servers hosted on the Internet to store and process data. It does not use a local server or the hard drive on your computer. The cloud is a metaphor or what we call a symbol. It is an implied comparison of what areal cloud does.  It makes data accessing mechanisms more productive, effective and reliable. It depends mostly on the sharing of resources to make it more rational. The nice thing about cloud computing is that it allows companies and individuals to use and utilize a computed resource like a virtual machine, storage or an application. It is like consuming any utility like electricity. Using cloud means that you don’t need to build any kind of infrastructure in your house. This is quite costly.
   You may not know it but you yourself might be using cloud computing services already. It is possible you are using cloud computing because you are using online services like sending emails , editing documents, watching your favorite show whether TV or movies. You may be even be listening to music, storing pictures, files and even playing games. Cloud Computing can make this possible because it can be working behind the scenes. Companies that are just starting and those that have been there for quite a time have been using Cloud Computing.  There are so many things that Cloud computing can accomplish.

   Here are several things that it can do:

1. Keep data, back it up and recover data.
2. Useful for streaming audio and video.
3. It can be a source to host websites and blogs.
4.  It can bring and deliver software on demand.
   Kinds of Cloud Computing services:

1. SaaS - It allows users to interact with software that is hosted on the cloud and not on the platform or in the infrastructure it is running on.
2. PaaS - It allows users to position and develop applications.
3. IaaS - It is the infrastructure that runs and powers the cloud.
     Using these three kinds of services  can help companies save on time and cash in positioning, maintaining hardware and software. They keep users connected and work is done in a collective manner.

 Here are the Different Kinds of Cloud Deployment:

1. Hybrid Cloud - It is composed of two or more different cloud infrastractures. It can be  private, community or public. They are unique entities but they are tied together by standardized or proprietary  technology that allows data and application portability.
3 Private Cloud -This cloud infrastructure is for the exclusive use of a single company or organization. It can be managed by one entity, third party or both of them. It can function on or off premises.
3. Community Cloud  - The cloud  infrastructure is for the exclusive use of a particular community of consumers  from organizations that have common concerns. It  can be owned managed, and operated by one or more of the organizations that comprises the community. It can function on or off premises.
4. Public Cloud  - This cloud infrastructure caters to the general public. It can be owned, managed and operated by business, government organization or a combination of both. It functions on the premises of the cloud provider.

    Cloud computing services all work in a different way and it all depends on the provider. Most of them  provide a friendly based dashboard. This way, it makes it easier for IT professionals and developers to order resources plus manage their accounts. There are some Cloud computing services that have been designed to work with REST API’s  ( based  on Representational Transfer Technology ). It is an architectural style and approach to communications f ten used in web services. It also works with a command-line interface ( CLI ) giving developers a lot of options.

Monday, August 28, 2017

How Computer Technology Is Expanding

    Computer advancement has been on the rise and there has been much improvement since five years ago. Now the hardware in computers has changed tremendously.  There was a time that we had 1mb hard drive and then 256GB hard drives. Now we have 500GB - 1 Terabyte of hard drive. One terabyte of hard drive is the maximum you can have for a laptop. For a Desktop PC you can have even three terabytes of hard drive. Everything just keeps on expanding. We don’t know what tomorrow will bring but everything just keeps improving. Take for example the graphic card.. Now you have the high end GPU: Nvidia GEForce GTX 180 TI. It could be used for gaming. I find the price level a little bit high at $699. It has a good gaming performance. You also have the AMD Radeon RX Vega 64which will cost $499. There is the AMD Radeon RX 580. It gives you a very good 1080p performance. The price is just $380. For the entry level GPU, you can have an AMD Radeon RX 460. It is good for 1080light gaming and it cost only $114.99. It all depends on what is your screen resolution. You can still use The old 256, 512 or 1 GB GPU MB card. Just be sure that you have the right resolution for it. Before we use to have the 4 bit later the 32 bit and now the 64 bit.
     From Old to New Software  -  Microsoft, Apple and even Google are always coming out with new software and operating system . Microsoft came out with Windows 95 in April 24, 1995. We have gone through Windows XP, Windows 7, Windows 8. It’s now Windows 10 and we are in the year 2017. Their Operating system keeps on changing. They are trying to constantly improve their operating system.  Microsoft wants to improve their operating systems. Their goal is to get a better performance each time they come up with a new operating system.
   Computer Software and how it is advancing

1.  Computer Data Storage and Data Processing - Over the last ten years there has been a big improvement in data storage. There was a time that we could not store over and process at the same time. We used to have only 256 MB system for computer memory. Today we can have over 30GB that our computers can manage effectively. This is because Microsoft has developed a computer technology that can handle several applications that can be running at the same time. You now have several alternatives to keep your data. You can use an external drive, a backup software or even use Cloud storage. There are many ways that you can manage your storage. These developments are so helpful.

2., Internet Apps-There are so many internet apps that we can use now.  It all started with Internet Explorer, Netscape and now Google which is the widest search engine that is being used . With the new apps like skype and viber that gives us the ability to get in contact and talk with people. Not only that, because we have cameras we can see the people whom we are talking too and do teleconferencing. We now have waze on our smartphones that can direct us where to go. All these apps are enhancing computer technology and this will continue as the years go by.

 3. Watching videos and streaming - You can do this now because of Netflix and iflix  plus other entertainment apps. Your computer can be hooked up to your television and music equipment. Ten years ago you would never imagine these things happening.

4. How the gaming industry has grown - The gaming industry has grown leaps and bounds. Before you can only play a game with yourself.  Now you can play games with people you don’t even know and they are located in different countries. This is because software advancement has gained a lot of grounds. There are software engineers now that are so good in making games and they are selling it for a profit.

5. What Social media and networking has achieved - The biggest social media is facebook and this has allowed persons to get in contact with friends that they have not seen for a long time.  Networking was not heard about a decade ago and it is now a norm. People use this for their businesses. Social media and networking has allowed a lot of interaction among people whether you are friends or just trying to earn a living.

    Computer hardware in the late 80’s and going in to the 1990’s was so massive and hard to carry around. With the advent of the laptops, tablets and smartphones everything has become so handy. Today you can get the kind of laptop and tablets depending on the size you want. Just know what kind of configuration is desirable for your purpose.

Thursday, August 24, 2017

What Is Responsive Design and How Is It Beneficial

    Responsive Web design is a design approach aimed at creating sites that uses flexible layouts, flexible images and cascading style sheet media queries. It gives you the most favorable viewing experience. The end result of this kind of design is that web pages can be detected on the visitor’s screen easily. It is called responsive because you can view it on a tablet, smartphone, laptop and desktop with clarity and it will fit in properly.  The layout will change itself accordingly to whatever screen size is being used.
   There are many benefits that can be obtained by this kind of design :

1. Easy to build –   Creating this type of design is easy, because the development of this design takes less time.  It fits all types of devices. You don’t need to build a website specifically for your mobile website or for your desktop. It becomes a one for all type of design. With one website you enhance your business without consuming a lot of time.
2. Assures the user superior quality experience – Because it is easy to read and navigate, you can be sure that the user will not leave your site right away. What makes it really appealing is because everything is simplified. Reading is easy and so is navigating from page to page.  If your site is hard to use and everything seems so laborious, the user will leave your site and go to your rival’s site. You will definitely lose your client. You website is used to market your product, so you need to enhance it  When you have a website that provides superior quality experience, your visitors will keep on coming back to your website. It is because they liked what they experienced.

3.  Having a great seo – Search engine optimization is all about maximizing the number of visitors to your website. This is a process wherein your website should appear high up on the list of any search engine, especially Google. Your main goal is to get more traffic to your website.  You must integrate content with search engine optimization. Responsive web design makes it easier for Google to list your website  and make it show nearer to the top.  It doesn’t matter what configuration or format the user is searching from. Responsive Web design gives stronger backlinks and the bounce rates can be easily converted into higher search rankings. With a Responsive Web Design you will avoid duplicating your content.
4. Maintaining your website will not be costly– Because responsive design uses a standardized testing system, you are assured that you will have an optimal layout on every kind of screen. It will not benefit any person to have different desktop and mobile sites. If you do this, you will have two content strategies, two administrative interfaces and you probably have to hire two design teams. This will give you a lot of problems. Having a responsive design is the best because it fits into all types of devices. You can now devote more time to developing content and marketing.

5. Increase in Mobile traffic– At least fifty percent of traffic that go in to well-known websites come from mobile devices. It is a must for everyone who has a website that provides services or products to be visible on smaller screens. When I say visible, I mean that the website can fit into smaller screens so that the user will not encounter any problems. Responsive design has become the standard because of it’s adaptability and the development cost is lower.

Tuesday, August 22, 2017

What Kind of Features Do You Need For Your Next Laptop

     Laptops are still more expensive than Desktops. What makes it more useful is it’s portability. You can tag your laptops wherever you go.  Desktops can be used only in homes and offices. There are a lot of laptops out there in the market, so it is necessary to choose one for yourself that will fit your needs. You need the most important things when choosing your laptop. Tour specs must be the right type that will fit your needs . Everything now is about speed, long battery lie and a very reliable keyboard.
   Here are some Essential features that you will need.

1. 7th Generation Kaby Lake Processor - The brain of the laptop and any other computer is it’s processor. Your apps will depend on how your laptop will perform. Performance is very important that’s why you will need a reliable RAM ( Random Access Memory ). The RAM will increase the speed of the system. The most well known processor now is the Kaby lake processor. This will suit the needs of both students and professionals. It is so useful for visual arts and engineering. You can use this processor for 3D and videoi rendering Video r4ndering is the procedure by which the computer processes information to produce and display an image.

2. Laptops are lighter - You can carry it around . If you want it to be portable it should be a t least 13 inch and weighing 3 pounds or less. You can just put it in your backpack. You just have to make sure that it is safe and does not bump anything,

3. Strong and sturdy - Make sure that your laptop can last you for a long time. Look at the Mil-Spec of your laptop. Mil-Spec computers are designed for the most extreme environments and iost challenging computing applications. It is subjected to specialized testing to meet various standard and certifications.

4. Higher Resolution Standards -  A 1920 x 1080 or higher resolution screen will make you see your work in a more delightful way. If you don’t mind spending more you can get 4k ultra screens HD display that have outputs  3840 x2160. I find this too much though

5. Biometric Security Features – Data is very important. With this feature you can be secured that your data is safe. There are many cyber thieves out there wanting to steal your data and that is why you must keep it safe. You must have biometric security protocols, facial recognition and finger access scanning.

6 USB TYPE-C / Thunderbolt 3 Ports - USB Type-C ports features  a new and smaller cdfonnector shape that is reversible . It is easier to plug in. USB –C cables gives significantly more power . This way they can charge larger devices such as laptops . They can give you the double the standard of transfer speed of USB 3 at 10Gbps. Thunderbolt 3 uses the same USB Type –C connector and it is compatible with the Type-C devices . It can add support for faster Thunderbolt 3 peripherals.  With this device you can power up to two 4k monitors  using a single wire .You can use a portable backup drive at the speed of an internal Solid State Drive or to link up to an external video card for gaming,

7. 8GB of RAM - The standard for mainstream system now is 8 GB of RAMand you can go up to 16GB of Ram if you want to. Multitasking becomes easier with 8 GB of RAM.

8. Solid State Drives – Solid State Drives are 300 percent faster than mechanical hard drives. You will boot faster using an SSD. You can open your applications in half the time. Your browser r Word document can open in less than a second.

Tuesday, August 15, 2017

What You Should Know Before Making Your Own Podcast

   Wikipedia defines podcast as an episodic series of digital audio files which a user can download and listen to. It is often available for subscription so that new episodes are automatically downloaded via web synchronization to the user’s own local computer mobile application or portable media player. There are several apps like Stitcher, SoundCloud and Spreaker which allows anyone with a smartphone to listen to your podcasts. Just by using your smart phone and with these apps you can make your own podcasts and this is why podcasting is so important for social marketers. If you can’t reach your audience with your blog, another way to do it is through podcasting.
    Here are some ideas:

1. You must set out a viable plan for your podcasts  -  Part of your plan should be to get a reliable podcasting webhost. It does not cost that much. The cost can range from $5 -$10 a month. Know what episodes should come first and make it in a methodical and systematic matter. You must make make podcasting a monthly undertaking. Determine how many episodes will you have each month. Treat your podcasts like a blog and make a calendar of content for it.  Make a list of your episodes and it must be synchronized. When everything is done in a systematic manner, it will be easier for you to make and record your podcast.

2. Get A Good Microphone  - Don’t invest in a cheap microphone but buy a microphone that is of quality. Remember that you want to be well heard by your targeted audience You have to get the message out clearly. If you have a quality microphone, editing becomes easy.

3. Have an attractive cover Image and introduction – A good graphic designer can do this for you or if you know a thing or two in graphic designing you can do it yourself. Everything counts in podcasting. First impression really counts. Just by your cover image and introduction, your audience can get the essence of what you are trying to relay to them.
4. Follow a set standard format – Doing this will keep you in place and you will not get thrown off from your topic. Every topic must have an introduction, body and conclusion. It's just like a business letter, it has an introduction, body and conclusion. Have a list of important points so that you will not be thrown off from the topic at hand.

5. Getting to know your audience -  You can site examples during your podcasts  or even do just a bit of storytelling. This will help you develop a personal attachment with your audience. Be able to relate your experiences to your audience. Don’t try to be perfect because no one is perfect. Show them who you really are and this means even your liabilities. Everything becomes personal, this way you can earn their confidence. Be who you are and this is very important.

6 Your audio files must be edited –You can hire someone to edit your files. There are also free editing tools but I would get the more up to date editing tools. You can check out their prices online. The editing tools will improve, enrich and compress your audio files. This way your will have  a desirable quality when it is being streamed online.

7. Podcasting can promote your blog – You can refer your audience to your blog if they want to find out more information. They might want to get in touch with you.  Your podcasts can make your blog known. You can also give out your homepage but  the links must be brief.

Monday, July 24, 2017

Why Affiliate Networking I s Better Than Traditional Advertising Networks

   Affiliate Networking is the procedure of earning a commission b by promoting other products owned by people or corporations. You must find a product that you would like to promote it to others and earn a piece of profit for the sale you make. It is different from traditional marketing because these type of promotions relies in advertising campaign that has been in use by companies in use by companies for years and has a proven success rate. Traditonal marketing can include print advertisements , such as newsletters  companies . This comes in form of newsletters, billboards, flyers and newspaper print ads Traditional marketing is more costly and their often out of the range of small businesses  With the advent of internet and smartphones and social networking ,the small business websites can advertise using website banners ,Facebook – like buttons . twitter , tweets podcasts and other low cost and real time methods. You get lesser rmessages that you can deliver with traditional marketing.
   Affiliate Marketing gives owners more hold over their advertisements that appears on their sites. There is a tendency for affiliate marketing p to pay more than that traditional advertising networks . They tend to pay more commissions than advertising networks. Your payment is based on your actions. When anyone clicks on the ad on your site , it becomes a lead or there is a purchase  or even both. By doing this you can earn a commission on your site. When you join an affiliate network , you must fill out an  application form to join particular advertisers. Once you are approved you can choose to join any  affiliate networks. Included here are banners, images and text that you can place on your sites. Specific sites tend to like affiliate networks than ad networks. This is because affiliate marketing tend to offer more control on ads that appear.

1. Affiliate marketing Is More Adaptable  -  Advertising campaigns have a designated start and end states.  Advertisers tend to have a more defined start and end dates.  Advertisers are more tentative  in vesting huge amounts of money until they are sure that that the strategy will work. Affiliate marketing  campaigns is an essentially familiar form of becoming a reseller.  It’s inclined to be ongoing.

2. Affiliate Marketing Has More Diversity.- Affiliate marketing has a larger scope in terms of online channels wherein they are running. Advertising networks are limited on websites. Affiliate networks offers you a large variety of options because it has wide array of channels. This includes email, social media networking, search engine or more. It has a wider range of ad types. You can add a QR code ( A machine readable code of an array of black and white squares , typically used for storing URL’s or other information for reading by the camera or smartphone ). You can add this to you website.  A contextual article can be added to your website.

3. AffIliate Marketing  Is Up To Date - Affiliate Marketing is not a thing of the past. Google algorithms notwithstanding, affiliated marketing gives a way for customers to find appropriate resources and goods. Do not believe that the rumor of Affiliate Marketing is a thing of the past.

Wednesday, July 19, 2017

How To Attract Readers and Customers To Your Website

   It is important for website owners to be able to bring in readers and customers to their website. Websites must be built for a purpose. You will not earn if your site is not user friendly. To have a beautiful website is just one thing but seeing how your website  does perform is also important. Once your Business Website is done, you must find out what kind of customers and readers are going to your site. Take a look at what they are doing and you should find out certain means and ways on how to entice them to become your customers. It is not easy because you have competitors out there and you must be one step ahead of them.
    Here Are Some Tips That Website Owners Can Consider:

1. Make Your Design Responsive - Having a Responsive Design will give your prospective customers and readers better viewing experience. It can reach a wider variety of audience. This design is very suitable for those who are using smartphones. It is also appropriate for desktop and laptop computers.  A Responsive Design is really good because it has flexible layouts, flexible images and cascading style media queries. It real aim is to build web pages that can identify the visitor’s screen size and orientation. It will change the layout correspondingly, to fit the size of the screen.

2. Use Condensed Messages - Always have messages that are straight to the point. Long messages can be quite confusing and it can turn the customers or readers off. Customers are always on the lookout for what they want and how much is the purchasing price. You should be able to give them the best service and tell them why they should buy from your site. What are the benefits they can get if they buy from your site. They want to know the cost of shipping or if it is free. You should be able to challenge your customers to buy from your site. There should be a call to action message.

3. Use Team Pages - People want to know the individuals behind the company.  They need to trust you.  They like to know the culture of the company. Using individual team pages is also beneficial. It gives you the opportunity to rank in search engines. There may be a chance that people visiting your website will look up your name. It will do you no good if all your names are listed in one page. Google cannot know how to rank the person’s name.

4. Have Specific Landing Pages  - Having your customers or readers get into your homepage is good but leading them to particular landing pages is better.  Websites have an assortment of products and information. You need a landing page for each type of product and information. If you are selling shoes, you need a landing page for leather or rubber shoes.  If you have information about technology, you need to have a landing page each technology article. It could be computer technology, automotive technology or others. It is important to have a specific landing page.

5. Always Have New Content and Articles - Your website needs to be refreshed because customers or readers don’t like going to websites that have the same old news. If you are selling something you should have new deals. This way your website becomes significant and interesting. You should have new articles on your website if you are promoting something. If you do not do these things, your website becomes irrelevant. You can lose readers and customers this way.

Monday, July 17, 2017

How To Enhance Your Website Using Search Engine Optimization

  Search Engine Optimization is the process is of augmenting and maximizing the number of visitors to a specific website. This is so that it will rank high n the list of results of a search engine. You have to build your websites so that it will attract and please your visitors and customers. The purpose of SEO is to create a substantial perfect user experience. It must be able to relate and communicate to search engines what your intentions are. This way the search engines can endorse your website to all relevant search engines.
1. Your Werbsite Must Have The Following Factors - links, paid search and social media are just the result but It becomes useless if it does not have infrastructure, platform/CMS ,Info Architecture  and content information . Your content , information architecture , content management system and infrastructure is what will make your website rich with flavor. Without it nobody will visit your site. Your website must have the sugar and taste so that people will visit it.

2. Search Engines Like The following - Search engines are like factory workers, they want to please their employer . In other words they want to be at their best and they want to please their boss.  Search engines will do their best by recommending users to websites that are significant to the needs  of what the searcher is looking for. How is being significant considered?  Content is a reflection of the theme that is being shown. This includes the text shown on the pages, the titles and descriptions that are being relayed on your site.  Now we go to performance, Is your site fast enough to get to and is it working properly. Does your website have the proper content that you can link up to other authoritative websites. Can your website be used as a reference or cite credible information that could be made available,.
3. What Search Engines Do Not Like - Search engines do not like it if you have way too much keywords on your pages Do not insists in buying links, it will get you nowhere.  Make it easy for people to find what they want. Do not place too many ads . Your content must be easy to find. Making it hard for them to find your content will be bad, because your bounce rate will increase. Just remember that search engines have only a limited amount of storage. Do not try to fool them or else you will become the losers.

4. Know Your Business Well - You need to think and not just focus on your goals   You need to know your conversion. Conversion happens when a visitor to your website completes a desired goal, like filling out a form or making a purchase. The percentage of total visitors that convert is called your conversion rate. What are you selling? Are you selling products that are relevant or mere impressions. You must have goals that are reachable. You have to know your assets and liabillities. Know your strong and weak points. If you are weak in certain areas, you must be able to strengthen this area.

Friday, July 14, 2017

What Is Digital Marketing and It’s Advantages

   Digital Marketing is also known as Data Driven Marketing. It  covers a broad term for marketing products and services using digital technologies  on the internet. It also incorporates mobile phones , display advertising and any other digital medium. Many companies are receiving benefits of  digital marketing.It has a lot of advantages that traditional marketing lacks.  With Digital marketing , businesses can have a stronger impact in the way customers communicate with their brands online.
    Here Are The Advantages:

1. The Playing Field Is More evenly Distributed  - Using the internet brings more visibility. It’s like opening a store. The only thing is that your store is web based, although for some they may have sites for their stores that are located in different places.  Location means a lot and your store must get noticed by your prospective customers. You must get a business name and your information must always be updated.  Doing this will bring more customers to your site.

2. Digital Marketing Can Keep You Ahead Of Your Competitors.- If you want to stay ahead of the competition, Digital Marketing is the best way. . Businesses want to get in touch with a lot of people. You can do this through SEO ( Search Engine Optimization, ) Organic Search,  Local Search, Google Adwords, Social Media and blogs. You can do this using the world wide web  than to go out in the field using the traditional ways of doing things,

3. You Will Spend Less Doing Digital Marketing – You’ll spend a lot when you do traditional advertising especially if you use Broadcast media and other media like newspapers. It will be cheaper toi do things online. You can use You Tube, podcasts social media  and blogs. Some of these are free and the others are much less expensive than traditional marketing.

4 You Can Use Analytics For Digital Marketing – This is one of the best things when you are doing Digital Marketing because ad creators can find out how your business is doing because of analytics. You cannot do this with traditional marketing. You can use analytic reports to test your advertising campaigns ,.You will find out what has been bought and things that prospective buyers are looking at.

5. Digital Marketing Can Connect You To Mobile Users  - Digital Marketing can be set-up for mobile devices so that you can connect to prospective customer wherever they may be. The moment you’re your search and digital presence has been developed, you can be assured that you’re your site will be easy to find.  Once you have a digital presence and your local search has been enhanced, this becomes essential because your business can be found by people browsing their smartphones.

6. With Digital Marketing You Become More Competitive - Digital Marketing is the way to do business now. If you do not learn, you will be left out in the cold. You must get into Digital marketing and make are al smart Digital Marketing Strategy.

7 You Can Track Down Your Brand Through Digital Marketing  - One thing nice about digital marketing, you can check on want people think about your brand .You can connect to customers who are not satisfied.. This gives you the opportunity to address negative information before it starts circulating on the internet.

8. Digital Marketing Allows you To Develop Trust With Your Prospective Customers  - If You follow your customers on social media and connect to them by commenting and telling them you care , you will gain their trust and by doing this you will have more customers. This is because that you are showing them that you care for them and you want to have a long lasting friendship with them. They will be so appreciative that you have reached out to them and this will create a positive view about your brand.

Thursday, July 13, 2017

How Technology is Constantly Changing The World We Live In

  Technology has been evolving since many years ago .We use to have ordinary phones, typewriters and Television Sets. In the early days horses became the mode of transportation. Later on trains, cars and buses started to come in. Typewriters are now obsolete because you can do more things with a laptop or desktop computer. Today, technology is still evolving. Now our telephones have evolved from ordinary phones to cell phones and now smartphones. Everyone seems to have a smartphone because you can do a lot of things with it. You can go on the internet, facebook, call and text friends plus keep vital information. You can even use viber to call and have a live chat with your friends. Television has evolved because now you have High Definition TV set. Newspapers are on the decline because you can read all sorts of news from the internet.  You don’t need to send mail to your friends because you can do it through electronic email.
   There Are Upcoming Technologies That Will Come In About 8 Years From Now:

1. Social Media will be much bigger - There will be Social Media networks that will try to contest Facebook. I still believe that Facebook will still be the leader in the industry. It still is adding half a million new users every day.  Instagram will still continue to perform well. It has replaced twitter as the no.2 social media network with over 70 million photos posted each day. It has now has over 300, 000 users as compared to 284,000 users of twiitter.

2. By 2025 Solar can be the biggest source of energy. - There will be an advanced breakthrough in the harvesting, converting and storing energy. This will make it the main source of energy in our planet. Photovoltaic Energy ( Solar Cells known as photovoltaic ( PV ) cells by scientists will transform sunlight directly into electricity. PV name is taken from the process of transforming light ( photons ) to electricity ( voltage ) which is known as the PV effect. Solar panels will be used to heat buildings and water. In the process it will power our devices at home and in the office.

3. Type 1 Diabetes Can Be Stopped  - The will be a human Genome  ( it is an entire set of nucleic acid sequence  for humans encoded as DNA within the 23 chromosome pairs in cell nuclei and in a small DNA molecule found within the individual mitochondria . Human genome incorporates both protein coding DNA genes and non- coding DNA ) engineering platform . This makes it possible for Doctors and scientists To alter the RNA ( ribonucleic acid )  and DNA ( deoxyribonucleic acid ) sequences that transfers the disease.

4. The Shortage Food and Food Price Changes Will Not Be A Concern  - Lighting and imaging technologies will improve the growth of crops growth all year round. This will fix the problem of traditional farming. You’ll be able to grow genetically altered crops indoors. What this leads up to is that the disease and environmental factors will not be much of concern for crops and the food that is bought in supermarkets. It will maintain a consistent range of price and availability.
5. Electric Charged Cars Will Be the Norm By 2025 - Electric vehicles will change the auto industry. Traditional vehicles will start to fade.  The battery of these cars will last longer. This means you can travel longer. Instead of having gas stations, you will now have electric charging stations. Airplanes will  also embrace this technology.

6. Wireless Communications  - Digital communications will be a part of our daily lives  by 2025. All our appliances, homes and cars will be intertwined together. To be able to do this, a new kind of technology will store energy and act as electrodes that will deliver hyper -connectivity.

7. Biodegradable Packing Will Be Used - Packaging will consists of cellulose materials that are plastic-like but it is made of plant matter.

8. Cancer Drugs Will Be Safer To Use - By the year 2025 cancer drugs will be more accurate and specific. There will be less side  - effects. More prĂ©cised drugs will have less side effects. More specifically aimed drugs will be able to unite particular proteins and antibodies that can cause an exact action. When it is paired with a new knowledge of gene mutations, it can make treatments of cancer better.

Wednesday, July 12, 2017

Toyota To Hit The Skies With SkyDrive

   Toyota has joined  the flying car business by supporting  a startup company called Cartivator. This drone like vehicle will fly at least 10 meters  ( 33 feet )above ground . The spee3d of the skydrive can go as much as 62 mph or 100 km/hour. Cartivator is working hand-in-hand with drone expert Masafumi Miwa from Tokushima University, Cartivator is working with 30 young volunteers and their goal is to test flight the car in 2018. Eventually they would like to have the SkyDrive commercialized by 2020. They would like like the SkyDrive to be ready so that it can light up the flame in the 2020 Tokyo.

   The SkyDrive measures 2.9 meters long or 9.5 feet long. The SyDrive is considered to be the smallest flying Electric Vehicle. It is said, that it can take off from any public road and it is easy to handle. Toyota has agreed to support Cartivator on this project by pouring in 4,2 million yen  ( $370,000 ) to get the ball rolling. Toyota decided be a part of this project because it’s Chariman Takeshi Uchimayada said that things will not progress if you wait and provide money when the technology is there already.
   Cartivator is planning to have a test a test flight in 2018. For this matter it will use a  SkyDrive prototype that is manned . Ryutoro ( Business Director of Cartivator ) said that they want to imitate the way that the 1996 Atlanta  Olympic flame was ignited. Not only that, they want to improve on it. In my point of view lLighting it up with the SkyDrive will be spectacular. Their purpose is to commercialize the SkyDrive after the Olympics. The SkyDrive will linger around at less than three feet off the ground. It will use the VTOL ( Vertical and Take off Landing )technology. There is no need for roads and runways. Their technology is quite similar to drones. This includes four rotor blades. You can change the speed of each rotor. Doing it this way means that travel can be maneuvered.

Tuesday, July 11, 2017

Up, Up and Away With The Electric Flying Car Made By Lilium

   A German Company named Lilium has successfully tested a VTOL Jet . It’s the first company to do so beating both Uber and Google. This seemed to be impossible several years ago. Now, the impossible has become possible. The Munich based company has several investors like Skype co -founder Niklas Zennstrom. The Company has said that this five seater jet can be used for urban air taxi and ride sharing services. The company said that it’s two seater prototype was  able to accomplish air maneuvers  which comprised of vertical mid-air transition from hover mode, just like what a drone does to wing-borne flight just like a standard aircraft.
   Other big players are joining the fray like Airbus. Airbus, one of the reknowned makers of commercial airline planes and helicopters is planning to test a prototype  self- piloted, single seater  flying car in the  later part of the 4th quarter  of 2017. Aeromobi, l a Slovakian Company  has announced that it would start considering orders for a hybrid flying car that can also be used to drive on roads. They plan to start production in 2020. Makers of these flying cars  flying cars will have to convince governments that these flying cars are safe.
   Lilium said that it’s jets can travel 190 miles and with a maximum speed of 186mph. They claim that their electric aircraft can make a vertical take-off and it is jet powered. Lilium also announced that it’s jet will have a consumption that is similar to an electric car. They are boasting that they can offer passenger flights at prices equivalent to ordinary taxis. The speed of getting to your destination  will be five times faster  than that of a taxi.

Monday, July 10, 2017

Uber Set To Hit The Skies In 2020

   Uber has been so successful with it’s ride - hailing service ( Transportation from an unlicensed taxi service like Uber or Lyft ). Now they have come up with a new idea and are ready to set it in motion by 2020. Uber Technologies is planning to hit the skies  with it’s flying taxis by 2020. This was announced recently by it’s Chief Product Officer Jeff Holden at the Uber Elevate Summit in Texas. They plan to first establish their base of flying taxis in Dallas-Fortworth , Texas.  Uber flying taxis are going to be small. It will be an electric aircraft that can take off and land vertically. It would probably look like a small helicopter. Since it is electrical, there will be no emissions  and it will operate silently in cities.

   Flying Taxis can cut down travel time between San Francisco’s Marina to San Jose to fifteen minutes. On the road it will take you more than two hours. This is what Uber estimates.  During it’s early scale operation the company can get up to $1.32 per passenger mile. It’s a bit higher than an UberX for a similar distance, Holden said. Uber expects the cost of taking flying taxis  to fall below car ownership.. The company has partnered with Hillwood Properties  to build four vertiports. These are VTOL hubs that will have multiple takeoff and landing. It will also have charging infrastructures in Dallas starting next year. Uber which is valued at $68Billion has also partnered with Bell Helicopters, Aurora, Pipstrel, Mooney and Embraer to make the flying taxis. It has also teamed up with U.S. electric charging maker  Charge Point Inc. Uber is developing it’s own exclusive charger for it’s network. Uber which has partnered with the Dubai Government  is expected to conduct passenger flights during the World Expo in 2020.

What Is Locky Ransomware and How You Can Prevent It

    Locky Ransomware is not  lucky.  Locky is a type of ransomware that is dispersed through malicious doc. files . These doc files are affixed to spam email messages that contains muddled up text which appeared like macros. Macros is a succession of commands and instructions that you bundle up together as a single command to execute a task automatically. When the user enables the macro settings on their word program an executable file  ( the ransomware is now downloaded. This will now encrypt an assortment of files. Your files will be renamed so that they have the extension .locky attached to them. It will now muddle all your important files. Only these cyber criminals have the decryption key. The decryption key can be bought from these thieves through the dark web. They will most probably charge you $400.
    You can get this kind of ransomware in these ways:

1. The email you receive has an attached document ( Troj/DocDl-BCF  ). 
2.  The language is very complicated and hard to understand,.
3. If you allow this set-up, the text coding will not be corrected. What will happen  that the code will run the document. The file will be saved in a disk and then it will run it.
4. The saved file is known as ( Troj/Ransom  - CGX  ). It’s actually a downloader , which will retrieve the final payload from these cyber thieves.
5. The final payload is the Locky Ransomware  ( Troj/Ransom-CGW ).
   Locky Ransomware muddles all types of files that will resemble a lot of extensions. It becomes really complicated because this will include your videos, images, source codes and your office files. It will also scramble up your bitcoin wallet file wallet.dat. This is if you have one. Locky also erases your Volume Snapshot Service f iles. Once Locky  hits you, it will show a message on what you should do.It will muddle up all your files in any of your directories. If you are connected to any removable drives at that time, even the files on these drives will be muddled.

    It is important to backup your files constantly. Do not just open emails. If you are not sure who the sender is delete it. Keep your macros in document attachments disabled. Always be aware of updated  patches.

What Is IoT and How Will It Enhance Businesses

    Everyone must have heard the word Internet of Things by now, but do you know what it really means. IoT stands for the connection of dev...