Tuesday, August 15, 2017

What You Should Know Before Making Your Own Podcast

   Wikipedia defines podcast as an episodic series of digital audio files which a user can download and listen to. It is often available for subscription so that new episodes are automatically downloaded via web synchronization to the user’s own local computer mobile application or portable media player. There are several apps like Stitcher, SoundCloud and Spreaker which allows anyone with a smartphone to listen to your podcasts. Just by using your smart phone and with these apps you can make your own podcasts and this is why podcasting is so important for social marketers. If you can’t reach your audience with your blog, another way to do it is through podcasting.
    Here are some ideas:

1. You must set out a viable plan for your podcasts  -  Part of your plan should be to get a reliable podcasting webhost. It does not cost that much. The cost can range from $5 -$10 a month. Know what episodes should come first and make it in a methodical and systematic matter. You must make make podcasting a monthly undertaking. Determine how many episodes will you have each month. Treat your podcasts like a blog and make a calendar of content for it.  Make a list of your episodes and it must be synchronized. When everything is done in a systematic manner, it will be easier for you to make and record your podcast.

2. Get A Good Microphone  - Don’t invest in a cheap microphone but buy a microphone that is of quality. Remember that you want to be well heard by your targeted audience You have to get the message out clearly. If you have a quality microphone, editing becomes easy.

3. Have an attractive cover Image and introduction – A good graphic designer can do this for you or if you know a thing or two in graphic designing you can do it yourself. Everything counts in podcasting. First impression really counts. Just by your cover image and introduction, your audience can get the essence of what you are trying to relay to them.
4. Follow a set standard format – Doing this will keep you in place and you will not get thrown off from your topic. Every topic must have an introduction, body and conclusion. It's just like a business letter, it has an introduction, body and conclusion. Have a list of important points so that you will not be thrown off from the topic at hand.

5. Getting to know your audience -  You can site examples during your podcasts  or even do just a bit of storytelling. This will help you develop a personal attachment with your audience. Be able to relate your experiences to your audience. Don’t try to be perfect because no one is perfect. Show them who you really are and this means even your liabilities. Everything becomes personal, this way you can earn their confidence. Be who you are and this is very important.

6 Your audio files must be edited –You can hire someone to edit your files. There are also free editing tools but I would get the more up to date editing tools. You can check out their prices online. The editing tools will improve, enrich and compress your audio files. This way your will have  a desirable quality when it is being streamed online.

7. Podcasting can promote your blog – You can refer your audience to your blog if they want to find out more information. They might want to get in touch with you.  Your podcasts can make your blog known. You can also give out your homepage but  the links must be brief.
   

Monday, July 24, 2017

Why Affiliate Networking I s Better Than Traditional Advertising Networks

   Affiliate Networking is the procedure of earning a commission b by promoting other products owned by people or corporations. You must find a product that you would like to promote it to others and earn a piece of profit for the sale you make. It is different from traditional marketing because these type of promotions relies in advertising campaign that has been in use by companies in use by companies for years and has a proven success rate. Traditonal marketing can include print advertisements , such as newsletters  companies . This comes in form of newsletters, billboards, flyers and newspaper print ads Traditional marketing is more costly and their often out of the range of small businesses  With the advent of internet and smartphones and social networking ,the small business websites can advertise using website banners ,Facebook – like buttons . twitter , tweets podcasts and other low cost and real time methods. You get lesser rmessages that you can deliver with traditional marketing.
   Affiliate Marketing gives owners more hold over their advertisements that appears on their sites. There is a tendency for affiliate marketing p to pay more than that traditional advertising networks . They tend to pay more commissions than advertising networks. Your payment is based on your actions. When anyone clicks on the ad on your site , it becomes a lead or there is a purchase  or even both. By doing this you can earn a commission on your site. When you join an affiliate network , you must fill out an  application form to join particular advertisers. Once you are approved you can choose to join any  affiliate networks. Included here are banners, images and text that you can place on your sites. Specific sites tend to like affiliate networks than ad networks. This is because affiliate marketing tend to offer more control on ads that appear.


1. Affiliate marketing Is More Adaptable  -  Advertising campaigns have a designated start and end states.  Advertisers tend to have a more defined start and end dates.  Advertisers are more tentative  in vesting huge amounts of money until they are sure that that the strategy will work. Affiliate marketing  campaigns is an essentially familiar form of becoming a reseller.  It’s inclined to be ongoing.

2. Affiliate Marketing Has More Diversity.- Affiliate marketing has a larger scope in terms of online channels wherein they are running. Advertising networks are limited on websites. Affiliate networks offers you a large variety of options because it has wide array of channels. This includes email, social media networking, search engine or more. It has a wider range of ad types. You can add a QR code ( A machine readable code of an array of black and white squares , typically used for storing URL’s or other information for reading by the camera or smartphone ). You can add this to you website.  A contextual article can be added to your website.


3. AffIliate Marketing  Is Up To Date - Affiliate Marketing is not a thing of the past. Google algorithms notwithstanding, affiliated marketing gives a way for customers to find appropriate resources and goods. Do not believe that the rumor of Affiliate Marketing is a thing of the past.

Wednesday, July 19, 2017

How To Attract Readers and Customers To Your Website

   It is important for website owners to be able to bring in readers and customers to their website. Websites must be built for a purpose. You will not earn if your site is not user friendly. To have a beautiful website is just one thing but seeing how your website  does perform is also important. Once your Business Website is done, you must find out what kind of customers and readers are going to your site. Take a look at what they are doing and you should find out certain means and ways on how to entice them to become your customers. It is not easy because you have competitors out there and you must be one step ahead of them.
    Here Are Some Tips That Website Owners Can Consider:

1. Make Your Design Responsive - Having a Responsive Design will give your prospective customers and readers better viewing experience. It can reach a wider variety of audience. This design is very suitable for those who are using smartphones. It is also appropriate for desktop and laptop computers.  A Responsive Design is really good because it has flexible layouts, flexible images and cascading style media queries. It real aim is to build web pages that can identify the visitor’s screen size and orientation. It will change the layout correspondingly, to fit the size of the screen.

2. Use Condensed Messages - Always have messages that are straight to the point. Long messages can be quite confusing and it can turn the customers or readers off. Customers are always on the lookout for what they want and how much is the purchasing price. You should be able to give them the best service and tell them why they should buy from your site. What are the benefits they can get if they buy from your site. They want to know the cost of shipping or if it is free. You should be able to challenge your customers to buy from your site. There should be a call to action message.

3. Use Team Pages - People want to know the individuals behind the company.  They need to trust you.  They like to know the culture of the company. Using individual team pages is also beneficial. It gives you the opportunity to rank in search engines. There may be a chance that people visiting your website will look up your name. It will do you no good if all your names are listed in one page. Google cannot know how to rank the person’s name.

4. Have Specific Landing Pages  - Having your customers or readers get into your homepage is good but leading them to particular landing pages is better.  Websites have an assortment of products and information. You need a landing page for each type of product and information. If you are selling shoes, you need a landing page for leather or rubber shoes.  If you have information about technology, you need to have a landing page each technology article. It could be computer technology, automotive technology or others. It is important to have a specific landing page.


5. Always Have New Content and Articles - Your website needs to be refreshed because customers or readers don’t like going to websites that have the same old news. If you are selling something you should have new deals. This way your website becomes significant and interesting. You should have new articles on your website if you are promoting something. If you do not do these things, your website becomes irrelevant. You can lose readers and customers this way.

Monday, July 17, 2017

How To Enhance Your Website Using Search Engine Optimization

  Search Engine Optimization is the process is of augmenting and maximizing the number of visitors to a specific website. This is so that it will rank high n the list of results of a search engine. You have to build your websites so that it will attract and please your visitors and customers. The purpose of SEO is to create a substantial perfect user experience. It must be able to relate and communicate to search engines what your intentions are. This way the search engines can endorse your website to all relevant search engines.
1. Your Werbsite Must Have The Following Factors - links, paid search and social media are just the result but It becomes useless if it does not have infrastructure, platform/CMS ,Info Architecture  and content information . Your content , information architecture , content management system and infrastructure is what will make your website rich with flavor. Without it nobody will visit your site. Your website must have the sugar and taste so that people will visit it.

2. Search Engines Like The following - Search engines are like factory workers, they want to please their employer . In other words they want to be at their best and they want to please their boss.  Search engines will do their best by recommending users to websites that are significant to the needs  of what the searcher is looking for. How is being significant considered?  Content is a reflection of the theme that is being shown. This includes the text shown on the pages, the titles and descriptions that are being relayed on your site.  Now we go to performance, Is your site fast enough to get to and is it working properly. Does your website have the proper content that you can link up to other authoritative websites. Can your website be used as a reference or cite credible information that could be made available,.
3. What Search Engines Do Not Like - Search engines do not like it if you have way too much keywords on your pages Do not insists in buying links, it will get you nowhere.  Make it easy for people to find what they want. Do not place too many ads . Your content must be easy to find. Making it hard for them to find your content will be bad, because your bounce rate will increase. Just remember that search engines have only a limited amount of storage. Do not try to fool them or else you will become the losers.


4. Know Your Business Well - You need to think and not just focus on your goals   You need to know your conversion. Conversion happens when a visitor to your website completes a desired goal, like filling out a form or making a purchase. The percentage of total visitors that convert is called your conversion rate. What are you selling? Are you selling products that are relevant or mere impressions. You must have goals that are reachable. You have to know your assets and liabillities. Know your strong and weak points. If you are weak in certain areas, you must be able to strengthen this area.

Friday, July 14, 2017

What Is Digital Marketing and It’s Advantages

   Digital Marketing is also known as Data Driven Marketing. It  covers a broad term for marketing products and services using digital technologies  on the internet. It also incorporates mobile phones , display advertising and any other digital medium. Many companies are receiving benefits of  digital marketing.It has a lot of advantages that traditional marketing lacks.  With Digital marketing , businesses can have a stronger impact in the way customers communicate with their brands online.
    Here Are The Advantages:

1. The Playing Field Is More evenly Distributed  - Using the internet brings more visibility. It’s like opening a store. The only thing is that your store is web based, although for some they may have sites for their stores that are located in different places.  Location means a lot and your store must get noticed by your prospective customers. You must get a business name and your information must always be updated.  Doing this will bring more customers to your site.

2. Digital Marketing Can Keep You Ahead Of Your Competitors.- If you want to stay ahead of the competition, Digital Marketing is the best way. . Businesses want to get in touch with a lot of people. You can do this through SEO ( Search Engine Optimization, ) Organic Search,  Local Search, Google Adwords, Social Media and blogs. You can do this using the world wide web  than to go out in the field using the traditional ways of doing things,

3. You Will Spend Less Doing Digital Marketing – You’ll spend a lot when you do traditional advertising especially if you use Broadcast media and other media like newspapers. It will be cheaper toi do things online. You can use You Tube, podcasts social media  and blogs. Some of these are free and the others are much less expensive than traditional marketing.

4 You Can Use Analytics For Digital Marketing – This is one of the best things when you are doing Digital Marketing because ad creators can find out how your business is doing because of analytics. You cannot do this with traditional marketing. You can use analytic reports to test your advertising campaigns ,.You will find out what has been bought and things that prospective buyers are looking at.

5. Digital Marketing Can Connect You To Mobile Users  - Digital Marketing can be set-up for mobile devices so that you can connect to prospective customer wherever they may be. The moment you’re your search and digital presence has been developed, you can be assured that you’re your site will be easy to find.  Once you have a digital presence and your local search has been enhanced, this becomes essential because your business can be found by people browsing their smartphones.

6. With Digital Marketing You Become More Competitive - Digital Marketing is the way to do business now. If you do not learn, you will be left out in the cold. You must get into Digital marketing and make are al smart Digital Marketing Strategy.

7 You Can Track Down Your Brand Through Digital Marketing  - One thing nice about digital marketing, you can check on want people think about your brand .You can connect to customers who are not satisfied.. This gives you the opportunity to address negative information before it starts circulating on the internet.


8. Digital Marketing Allows you To Develop Trust With Your Prospective Customers  - If You follow your customers on social media and connect to them by commenting and telling them you care , you will gain their trust and by doing this you will have more customers. This is because that you are showing them that you care for them and you want to have a long lasting friendship with them. They will be so appreciative that you have reached out to them and this will create a positive view about your brand.
                                                                                 

Thursday, July 13, 2017

How Technology is Constantly Changing The World We Live In

  Technology has been evolving since many years ago .We use to have ordinary phones, typewriters and Television Sets. In the early days horses became the mode of transportation. Later on trains, cars and buses started to come in. Typewriters are now obsolete because you can do more things with a laptop or desktop computer. Today, technology is still evolving. Now our telephones have evolved from ordinary phones to cell phones and now smartphones. Everyone seems to have a smartphone because you can do a lot of things with it. You can go on the internet, facebook, call and text friends plus keep vital information. You can even use viber to call and have a live chat with your friends. Television has evolved because now you have High Definition TV set. Newspapers are on the decline because you can read all sorts of news from the internet.  You don’t need to send mail to your friends because you can do it through electronic email.
   
   There Are Upcoming Technologies That Will Come In About 8 Years From Now:

1. Social Media will be much bigger - There will be Social Media networks that will try to contest Facebook. I still believe that Facebook will still be the leader in the industry. It still is adding half a million new users every day.  Instagram will still continue to perform well. It has replaced twitter as the no.2 social media network with over 70 million photos posted each day. It has now has over 300, 000 users as compared to 284,000 users of twiitter.

2. By 2025 Solar can be the biggest source of energy. - There will be an advanced breakthrough in the harvesting, converting and storing energy. This will make it the main source of energy in our planet. Photovoltaic Energy ( Solar Cells known as photovoltaic ( PV ) cells by scientists will transform sunlight directly into electricity. PV name is taken from the process of transforming light ( photons ) to electricity ( voltage ) which is known as the PV effect. Solar panels will be used to heat buildings and water. In the process it will power our devices at home and in the office.

3. Type 1 Diabetes Can Be Stopped  - The will be a human Genome  ( it is an entire set of nucleic acid sequence  for humans encoded as DNA within the 23 chromosome pairs in cell nuclei and in a small DNA molecule found within the individual mitochondria . Human genome incorporates both protein coding DNA genes and non- coding DNA ) engineering platform . This makes it possible for Doctors and scientists To alter the RNA ( ribonucleic acid )  and DNA ( deoxyribonucleic acid ) sequences that transfers the disease.

4. The Shortage Food and Food Price Changes Will Not Be A Concern  - Lighting and imaging technologies will improve the growth of crops growth all year round. This will fix the problem of traditional farming. You’ll be able to grow genetically altered crops indoors. What this leads up to is that the disease and environmental factors will not be much of concern for crops and the food that is bought in supermarkets. It will maintain a consistent range of price and availability.
5. Electric Charged Cars Will Be the Norm By 2025 - Electric vehicles will change the auto industry. Traditional vehicles will start to fade.  The battery of these cars will last longer. This means you can travel longer. Instead of having gas stations, you will now have electric charging stations. Airplanes will  also embrace this technology.

6. Wireless Communications  - Digital communications will be a part of our daily lives  by 2025. All our appliances, homes and cars will be intertwined together. To be able to do this, a new kind of technology will store energy and act as electrodes that will deliver hyper -connectivity.

7. Biodegradable Packing Will Be Used - Packaging will consists of cellulose materials that are plastic-like but it is made of plant matter.

8. Cancer Drugs Will Be Safer To Use - By the year 2025 cancer drugs will be more accurate and specific. There will be less side  - effects. More prĂ©cised drugs will have less side effects. More specifically aimed drugs will be able to unite particular proteins and antibodies that can cause an exact action. When it is paired with a new knowledge of gene mutations, it can make treatments of cancer better.
                                                                                  

Wednesday, July 12, 2017

Toyota To Hit The Skies With SkyDrive

   Toyota has joined  the flying car business by supporting  a startup company called Cartivator. This drone like vehicle will fly at least 10 meters  ( 33 feet )above ground . The spee3d of the skydrive can go as much as 62 mph or 100 km/hour. Cartivator is working hand-in-hand with drone expert Masafumi Miwa from Tokushima University, Cartivator is working with 30 young volunteers and their goal is to test flight the car in 2018. Eventually they would like to have the SkyDrive commercialized by 2020. They would like like the SkyDrive to be ready so that it can light up the flame in the 2020 Olympics.in Tokyo.


   The SkyDrive measures 2.9 meters long or 9.5 feet long. The SyDrive is considered to be the smallest flying Electric Vehicle. It is said, that it can take off from any public road and it is easy to handle. Toyota has agreed to support Cartivator on this project by pouring in 4,2 million yen  ( $370,000 ) to get the ball rolling. Toyota decided ready.to be a part of this project because it’s Chariman Takeshi Uchimayada said that things will not progress if you wait and provide money when the technology is there already.
   Cartivator is planning to have a test a test flight in 2018. For this matter it will use a  SkyDrive prototype that is manned . Ryutoro ( Business Director of Cartivator ) said that they want to imitate the way that the 1996 Atlanta  Olympic flame was ignited. Not only that, they want to improve on it. In my point of view lLighting it up with the SkyDrive will be spectacular. Their purpose is to commercialize the SkyDrive after the Olympics. The SkyDrive will linger around at less than three feet off the ground. It will use the VTOL ( Vertical and Take off Landing )technology. There is no need for roads and runways. Their technology is quite similar to drones. This includes four rotor blades. You can change the speed of each rotor. Doing it this way means that travel can be maneuvered.
                                                                                 

Tuesday, July 11, 2017

Up, Up and Away With The Electric Flying Car Made By Lilium

   A German Company named Lilium has successfully tested a VTOL Jet . It’s the first company to do so beating both Uber and Google. This seemed to be impossible several years ago. Now, the impossible has become possible. The Munich based company has several investors like Skype co -founder Niklas Zennstrom. The Company has said that this five seater jet can be used for urban air taxi and ride sharing services. The company said that it’s two seater prototype was  able to accomplish air maneuvers  which comprised of vertical mid-air transition from hover mode, just like what a drone does to wing-borne flight just like a standard aircraft.
   Other big players are joining the fray like Airbus. Airbus, one of the reknowned makers of commercial airline planes and helicopters is planning to test a prototype  self- piloted, single seater  flying car in the  later part of the 4th quarter  of 2017. Aeromobi, l a Slovakian Company  has announced that it would start considering orders for a hybrid flying car that can also be used to drive on roads. They plan to start production in 2020. Makers of these flying cars  flying cars will have to convince governments that these flying cars are safe.
   Lilium said that it’s jets can travel 190 miles and with a maximum speed of 186mph. They claim that their electric aircraft can make a vertical take-off and it is jet powered. Lilium also announced that it’s jet will have a consumption that is similar to an electric car. They are boasting that they can offer passenger flights at prices equivalent to ordinary taxis. The speed of getting to your destination  will be five times faster  than that of a taxi.



Monday, July 10, 2017

Uber Set To Hit The Skies In 2020

   Uber has been so successful with it’s ride - hailing service ( Transportation from an unlicensed taxi service like Uber or Lyft ). Now they have come up with a new idea and are ready to set it in motion by 2020. Uber Technologies is planning to hit the skies  with it’s flying taxis by 2020. This was announced recently by it’s Chief Product Officer Jeff Holden at the Uber Elevate Summit in Texas. They plan to first establish their base of flying taxis in Dallas-Fortworth , Texas.  Uber flying taxis are going to be small. It will be an electric aircraft that can take off and land vertically. It would probably look like a small helicopter. Since it is electrical, there will be no emissions  and it will operate silently in cities.

   Flying Taxis can cut down travel time between San Francisco’s Marina to San Jose to fifteen minutes. On the road it will take you more than two hours. This is what Uber estimates.  During it’s early scale operation the company can get up to $1.32 per passenger mile. It’s a bit higher than an UberX for a similar distance, Holden said. Uber expects the cost of taking flying taxis  to fall below car ownership.. The company has partnered with Hillwood Properties  to build four vertiports. These are VTOL hubs that will have multiple takeoff and landing. It will also have charging infrastructures in Dallas starting next year. Uber which is valued at $68Billion has also partnered with Bell Helicopters, Aurora, Pipstrel, Mooney and Embraer to make the flying taxis. It has also teamed up with U.S. electric charging maker  Charge Point Inc. Uber is developing it’s own exclusive charger for it’s network. Uber which has partnered with the Dubai Government  is expected to conduct passenger flights during the World Expo in 2020.

What Is Locky Ransomware and How You Can Prevent It

    Locky Ransomware is not  lucky.  Locky is a type of ransomware that is dispersed through malicious doc. files . These doc files are affixed to spam email messages that contains muddled up text which appeared like macros. Macros is a succession of commands and instructions that you bundle up together as a single command to execute a task automatically. When the user enables the macro settings on their word program an executable file  ( the ransomware is now downloaded. This will now encrypt an assortment of files. Your files will be renamed so that they have the extension .locky attached to them. It will now muddle all your important files. Only these cyber criminals have the decryption key. The decryption key can be bought from these thieves through the dark web. They will most probably charge you $400.
    You can get this kind of ransomware in these ways:

1. The email you receive has an attached document ( Troj/DocDl-BCF  ). 
2.  The language is very complicated and hard to understand,.
3. If you allow this set-up, the text coding will not be corrected. What will happen  that the code will run the document. The file will be saved in a disk and then it will run it.
4. The saved file is known as ( Troj/Ransom  - CGX  ). It’s actually a downloader , which will retrieve the final payload from these cyber thieves.
5. The final payload is the Locky Ransomware  ( Troj/Ransom-CGW ).
   Locky Ransomware muddles all types of files that will resemble a lot of extensions. It becomes really complicated because this will include your videos, images, source codes and your office files. It will also scramble up your bitcoin wallet file wallet.dat. This is if you have one. Locky also erases your Volume Snapshot Service f iles. Once Locky  hits you, it will show a message on what you should do.It will muddle up all your files in any of your directories. If you are connected to any removable drives at that time, even the files on these drives will be muddled.

    It is important to backup your files constantly. Do not just open emails. If you are not sure who the sender is delete it. Keep your macros in document attachments disabled. Always be aware of updated  patches.

Friday, July 7, 2017

What Is Judy The Malware and How Does It Operate

   Checkpoint online forensic researchers have discovered a malware that attacks android phones and it’s name is Judy. The malware has hit millions of Android phone users last May 2017. The malware named Judy was found in at least forty one apps that had the Judy name on it. Checkpoint had told Google about it. As of my knowledge Google has removed these apps and they have added security measures like Play Protect. As Android phone users we must know how to protect ourselves. This is why you must update your security patches. This malware originated from the app called “Judy the chef.” It was designed to be an auto - clicking adware that infects android phone devices so that it can generate a huge amount of fraudulent clicks on advertisements so that it can produce a big revenue for the perpetrators that  are bound to gain from it. If you have been infected by tis malware there is no way to fix it except by reformatting your android phone.

    The malware named Judy works upon downloading the app and it quietly registers a receiver that makes a connection with the common and control server. The server will respond by using a malicious payload that has a dubious javascript code, a user - agent string and URL’s that are managed by the author of this malware. The malware will gain access to the URLs through the user agent that mimics a PC browser that is well concealed in a hidden webpage and then it is diverted to a particular website. When that particular website is put in motion, the malware will use the javascript code to locate and start clicking on the banners coming from Google ads. When the ads are clicked, the author of the malware will begin receiving payments from the website developer. The javascript code finds the intended ads by looking for iframes which incorporates ads coming from Google.

Wednesday, July 5, 2017

What Is Ice IX Malware

   Ice IX Malware is an offspring of the notorious Zeus malware. It is like a tweaked version of it. This Trojan malware is being used by cybercriminals to steal personal and financial information. It largely targets your identity information, email passwords and your online bank accounts. Ice IX can take hold  of displayed information , subject matter or content  in a browser that is being used for online banking websites. These planted web forms are used to extricate banking information and other sensitive security identity documentation. One notable improvement of this malware ,is that it has defense mechanism. This defense mechanism dodges tracker sites.. In other words it would be difficult to catch these cybercriminals.
  Once the fake form is submitted, the malware sends the important information to the authors using instant messaging protocol. Once this procedure is finished, it becomes a done deal. The cybercriminals can do what they wish. This new variation can trick anyone to reveal their credit card details. They can target your login and passwords on social media networking. What they want really to acquire are your telephone numbers.. This is more important to them because if they get your phone numbers they can divert and redirect transaction from the bank.
Things are very different now because these cybercriminals are using the  automation process. This makes it so easy for them to fool anyone  so that they can give up their phone numbers. The banks may have all kinds of sophisticated  machines to detect fraud  but it becomes useless. It really boils down to phone numbers because once the bank calls, all the hacker has to do is say ok and the transaction is done.The reason for this is that banks do not give much attention by validating users through call centers or other phone channels that may be useful to them. Call centers are better because they can validate the customers by asking a lot of pertinent questions.

   

Monday, July 3, 2017

What Is Wiper Malware and How You Can Protect Your Computer

   The Cyber attack that infected many computers in Ukraine, Russia, France, India and the United States of America last Tuesday January 27, 2017 was a wiper malware. This malware was designed to look like the Petya Ransomware. It was not meant to ask for any ransom but to completely remove all data from the computers.  There were many infrastractures like banks and oil companies that completely lost their data. One of the major companies that took a hit was Merck Inc. a well - known Drug Company. The intention of this malware is to erase all data from the computer’s hard drive.  What happened last January 27, 2017 was a brutal and savage attack because t disguised itself as a ransomware, but they had no intention of asking for money. All these hackers wanted was to destroy data that were in the computers.  Wiper malware not only wipes out your data but it can immobilize your computer system. If your computer has been incapacitated then it becomes useless.
 

Ways To Protect Your Computer Fro Wiper Malware:

1. Acquire An Anti - Malware Program  -   It is best to be always protected and keep your anti - malware updated.

2. Computer Users Must Be Well Informed - Users must know that there are cyber hackers out there who want to penetrate their computers. They must be care ful when opening emails. Emails are the primary cause of malware.  You can infect a network of computers this way. If you think that the the email is suspicious, just delete it. You can ask a fellow ask your It security personnel in your office, if this email is worth opening.  Think first because Ransomware and Wiper malware can spread easily from one computer to another.

3. Backup Your Data Frequently - Data is very important and and you can back up data using an external hard drive regularly. This you need to do just in case anything bad happens to your computer. It security personnel in offices have to do this habitually. It’s their job to do so. Backing up files will not hurt you , it will help you in case of any system failures or infections.

4. Keep Your Operating Systems Updated  - There are patches that are issued by Operating Systems like Windows. You must get these patches when they are issued. Keep your updates always open. This also goes for. Microsoft and Adobe always releases patches and you must be sure to get them.

5. Be On The Lookout For Changes - Wiper malware can incapacitate your Computer System. You need to watch out for changes in your computer. There are products out there in the market that can do this for you but you need to purchase them. There are many enterprise monitoring softwares that can do the job for you. You just have to choose the one that is suitable for your needs.

Friday, June 30, 2017

How To Protect Your iPhone From Malicious Activities



   The iPhone uses the iOS, an operating system that is being used for all Apple mobile devices to run it’s hardware. It is primarily based on direct control. It uses multi - touch gestures. It has an interface that consists of sliders, switches and buttons.  The Apple iOS was originally known as the iPhone OS. It was renamed iOS in 2010 to include the other mobile devices created and developed by APPLE.
   Many iPhone users out there have this understanding that iPhones cannot be penetrated by malware. I beg to disagree, there are many instances wherein iPhones have been hacked.  If you open messages from people that you do not know, your iPhone can be hacked. If you are using a public Wi-FI network , hackers can exploit this and steal important data from iPhone users. Restaurants, hotels libraries and coffee shops are commonly known as places that have free Wi FI. If you get into unknown websites and download software, you can acquire malware. Hackers can also use this to get valuable information from your iPhone.
  
    Here are some safety measures that you can follow:

1. ) It is best for you to have alphanumeric passcodes - More complex passcodes are better because hackers will have a very difficult time cracking your passcodes. It’s really easy for them to crack into your passcodes if you are four digits. In order to accomplish this just go to your settings app then “ Touch ID & Passcode.  You can turn simple passcode off.  This will permit you to do a more complexed type of passcode. You can use upper and lowercase letters, numbers and even symbols.

2. ) Disable tour SIRI Lock screen -There are technical gaps that can be used by hackers to look into your private information.  Some hackers can bypass your lock screen and that’s how they get information from your iPhone. In order to disable Siri on your lock screen, you must perform the following procedure. Open your settings app and the select Siri. Now you can switch off access when locked.

3. ) Be Wise - Do not just open emails if you do not know the sender. This may contain malware that can infect your iPhone. This is one way that hackers can steal information. Avoid browsing unfamiliar websites because your iPhone can get infected with malware. Look at variations on the URL because the website might not be legitimate. This is one way hackers can get into your iPhone. The worst thing that can happen is that you can be locked out of your account.

4. ) Turn On Find My iPhone -  When Find My iPhone is on you can see your device by using iCloiud. This can be done using your laptop or desktop computer. You can find your iPhone if you lose it. If you have permanently lost your  iPhonebecause someone stole I,. you can remotely wipe out all data from your iPhone. You can open your settings app. Tap iCloud or your name on the top. Select iCloud, scroll downwards and tap Find My iPhone. Switch on Find My iPhone.

5. ) Notifications Must Be Turned Off - I would rather turn off notifications because it can cause trouble.    Your notifications will show all the all the contents of messages you received, your appointments for  and other pertinent information for that day. Someone can take a peek into your iPhone anytime while you aren’t looking.

Thursday, June 29, 2017

What Is An Android Phone and How Can You Protect It

    An Android mobile phone runs on an operating system developed by Google. It is being used by most smartphones. Even tablets use this type of Operating System.  The Android Operating System is an open source based on the Linux Kernel. The Kernel is a very important part of the computer operating system. It gives out basic services for all the parts of the computer operating system.  The Android Operating System can alter and be customized for the user’s purpose. Android types of phones often have different Graphical User Interfaces even if they have the same OS. Android phones have built – in applications and they render support for third party programs.

    Your Android Phone is important because you have valuable information in it.  ( 1 )  it is best for you to use a password. it can be bothersome to keep on tapping on your phone but I would rather have it locked then find out later that someone had looked into my phone.  ( 2  ) You might lose you phone and that can be bothersome because someone else can gather information about you. Using your android device manger, you can locate your lost phone. You must go to your menu and open settings. Go to google and then to security. After doing this, you must enable Android Device Manager and remotely locate this device. As long as you have a wireless connection and your battery on your phone has some life into it, you can remove all the important data on your android phone. ( 3 )  Google cannot protect you if you are getting apps from a third party ( not google play store ). There are third party app stores that are not legitimate and this is where you can get all sorts of malware. It is best for the user to disable the unknown sources. Unknown sources can be found by first going to settings and then security. ( 4 ) Scan your apps at least once a week.  ( 5 ) Keep your phone system updated. Always check for new updates. ( 6 )  Keep your safe browsing mode always on. It will tell you if the website you are browsing is safe or suspicious. It is always  better to be safe than sorry.

Tuesday, June 27, 2017

What You Should Do If You Get Hacked

   Hacked - means that someone has gained access to your computer’s data system. There are several things that can be done after t. Your private data might have been compromised and your banking information may have been stolen. There re many things that you should do once you find out that your computer system has been hacked. Just remember that these hackers want to get hold of pertinent data from you and in the process they extract money from your bank accounts. There are many symptoms that will show that your system has been hacked. (  1  ) Your system cannot be updated.  ( 2  ) None of your passwords will function. (  3 ) Your computer is running quite slow.  
 ( 4 ) Hard Drive has a piercing noise.  ( 5. )The anti – virus has been incapacitated.(  6. ) Websites cannot be  accessed. (  7  ) Pop ups and unwanted ads will appear. (  8 ) You might have purchases that you did not actually do. ( 9 )you did not download will appear on your computer.
    1 Passwords must be changed  -  Use passwords that are easy to remember like birthdays , anniversaries. Use between 15 – 20 characters. Use lower and upper case letters numbers plus other symbols. You should have several passwords for different accounts. Make sure that you record on your notebook, so that you will not forget your passwords. It’s better to have a hard copy.

   2, Try to get all your accounts back. Most social media has a process wherein you can get back your accounts. These social media can send you an email on how to reset your accounts, Make sure that this is legit.

   3. You must inform all your friends, family and relatives that you have been hacked. Tell them to remove all doubtful and suspicious email that comes from you. What hackers do is that they send messages from accounts that they get hold off and they fool others to open links and then they retrieve  important information  like log in details.

   4. Inform your bank that your banking details have been hacked.  This will stop unwarranted purchases made under your name.  Your bank must be able to get in touch with you when they feel that there is unfamiliar activity brewing in your account. Be on the alert and identify transactions that are not made by you. Remember that banks never ask information through emails. Hackers are the ones who do this and they can pretend to be your bank. You may find out that money might have been taken from your account. Tell your bank so that they can put a stop to this,
   5. Always scan your computer on a frequent basis so that you can take out all types of viruses. You can download free anti – malware.

   6. Keep your WIFI protected. Do not use public WIFI when checking your bank accounts. You are opening yourself to hackers if you do this.


Friday, June 23, 2017

What is Rogue Security Software A.K.A. Malware and How It Works

   Rogue Security Software is a type of malicious software and it is so deceitful because it leads the computer user to believe that there is a virus on their computer It influences the computer user to pay money for a fake malware removal software which introduces another malware to the computer. This malware is risky because it impersonates itself to look real and it offers the user protection against malware attacks. You will realize that the program does not give you protection. It just might be too late because other malware might have gained access to your computer. This malware will make you fearful. It will use schemes that are deceitful and tell you that your computer has been infected with dangerous malware threats. In order to remove these threats you must register or activate the product by acquiring a license key. If you buy this product with your cards, these cybercriminals may use the information from your credit card to extract cash from you. The Rogue security will cause a malfunction of your legal anti malware software or it can disable it.

   Rogue Security Software uses advertising campaigns. Doing this will allow these cybercriminals to earn a lot of cash. They will use legal advertising networks to show advertisement on malicious and genuine websites. These includes blogs, social networking sites and even different kinds of forums..  They can also use spam emails to spread this malicious malware. These cybercriminals are so knowledgeable. They can use their Search Engine Optimization Skills so that their malicious websites will appear on top of search engine results. Since it is at the top of anti - malware search results, you may think it is real. When you get in the website, it will deceive you to download Rogue Security Malware. Google and other top Search Engine Companies have been updating entries and removing those unscrupulous websites that can create havoc.

Wednesday, June 21, 2017

What Is Shylock Malware and How Does It Function

   Shylock is a family of malwares that depends on browser man - in  - the -  middle attacks . Man – the – middle attacks by which the attacker clandestinely relays and possibly changes the communications between two parties who think that they are communicating with each other. It uses digital certificates that have been faked so that it can head off  and place in codes into banking websites. It was created to fool customers so that they can give banking details to hackers instead to the customer service of the bank. There are some types of this malware that have capabilities of opening fake customer chat windows on computers that have been compromised. This allows cyber attackers to get pertinent information from their accounts. Newer strains of this malware have the capability to find out whether the malware is running on a virtual machine that is being examined by malware researchers. This way  the Shylock malware becomes more difficult to analyze and it does avoid being detected by security researchers.

   It is not as popular as other malwares but it does not make it less dangerous. It has a set of malicious methods that it uses because it is able to inject in it’s body multiple running processes, it has the necessary equipment to stop it from being detected by anti -malware software. It uses a number of plugins which adds additional malicious functions aimed at bypassing anti - malware software. It gathers passwords for FTP ( File Transfer Protocol ) servers. It spreads by using messengers and servers. It supplies remote access to the compromised machines. It can do video grabbing and web injection, Injection is an entire class of attacks that depends on injecting data into a web application in order to further expedite the execution of malicious data in an unforeseen manner. The last objective is to steal online banking credentials by placing in fake data entry fields into the web page loaded in the victim’s browser.

Saturday, June 17, 2017

What Is Zeus Malware and How Does It Work

   Zeus Malware also known as Zbot Trojan Horse malware aims at infecting Windows OS. It can be used as a carrier of a lot of malicious criminal activities. Mainly this malware is used to steal banking and confidential information from the infected computer. The Zeus malware was created to steal private information from computers that have been jeopardized. The toolkit for this is available on the web and it can found on sites where cyber criminals go to. Usually you get this type of malware from emails that try to deceive you to open a file. The file may seem legal because it looks like you are being sent messages from Microsoft, Facebook or the IRS. The email will usually issue you a notification on your online account or tell you that you have an underlining concern regarding financial or banking information.
   Private information can be collected in several ways. When it has been enforced the Zeus Malware will naturally collect Internet Explorer, FTP ( File Transfer Protocol ) or POP3 (  Post Office Protocol3 ) passwords. The most potent harmful effect it can create is by tracking down the websites in the configuration files. It can take hold of all legitimate web pages and place in extra fields. ( for example  it can add additional information into a banking Web page which initially only asked for your username and password ), This can cause havoc and real concerns on your part.
   
    Zeus Malware works by modifying your configuration files that have been well organized into the Trojan installer by the cyber criminal. It can also be updated by the attacker to hit your other information at any time. This kind of malware gets in contact with a command and control server and it can make it do other different kinds of tasks. Doing this, will permit the cyber criminal to direct the malware to download and enforce other actions. It can shutdown your computer and reboot it. Your system files can be deleted. You cannot use your computer without reinstalling the Windows Operating System.

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