Monday, July 24, 2017

Why Affiliate Networking I s Better Than Traditional Advertising Networks

   Affiliate Networking is the procedure of earning a commission b by promoting other products owned by people or corporations. You must find a product that you would like to promote it to others and earn a piece of profit for the sale you make. It is different from traditional marketing because these type of promotions relies in advertising campaign that has been in use by companies in use by companies for years and has a proven success rate. Traditonal marketing can include print advertisements , such as newsletters  companies . This comes in form of newsletters, billboards, flyers and newspaper print ads Traditional marketing is more costly and their often out of the range of small businesses  With the advent of internet and smartphones and social networking ,the small business websites can advertise using website banners ,Facebook – like buttons . twitter , tweets podcasts and other low cost and real time methods. You get lesser rmessages that you can deliver with traditional marketing.
   Affiliate Marketing gives owners more hold over their advertisements that appears on their sites. There is a tendency for affiliate marketing p to pay more than that traditional advertising networks . They tend to pay more commissions than advertising networks. Your payment is based on your actions. When anyone clicks on the ad on your site , it becomes a lead or there is a purchase  or even both. By doing this you can earn a commission on your site. When you join an affiliate network , you must fill out an  application form to join particular advertisers. Once you are approved you can choose to join any  affiliate networks. Included here are banners, images and text that you can place on your sites. Specific sites tend to like affiliate networks than ad networks. This is because affiliate marketing tend to offer more control on ads that appear.


1. Affiliate marketing Is More Adaptable  -  Advertising campaigns have a designated start and end states.  Advertisers tend to have a more defined start and end dates.  Advertisers are more tentative  in vesting huge amounts of money until they are sure that that the strategy will work. Affiliate marketing  campaigns is an essentially familiar form of becoming a reseller.  It’s inclined to be ongoing.

2. Affiliate Marketing Has More Diversity.- Affiliate marketing has a larger scope in terms of online channels wherein they are running. Advertising networks are limited on websites. Affiliate networks offers you a large variety of options because it has wide array of channels. This includes email, social media networking, search engine or more. It has a wider range of ad types. You can add a QR code ( A machine readable code of an array of black and white squares , typically used for storing URL’s or other information for reading by the camera or smartphone ). You can add this to you website.  A contextual article can be added to your website.


3. AffIliate Marketing  Is Up To Date - Affiliate Marketing is not a thing of the past. Google algorithms notwithstanding, affiliated marketing gives a way for customers to find appropriate resources and goods. Do not believe that the rumor of Affiliate Marketing is a thing of the past.

Wednesday, July 19, 2017

How To Attract Readers and Customers To Your Website

   It is important for website owners to be able to bring in readers and customers to their website. Websites must be built for a purpose. You will not earn if your site is not user friendly. To have a beautiful website is just one thing but seeing how your website  does perform is also important. Once your Business Website is done, you must find out what kind of customers and readers are going to your site. Take a look at what they are doing and you should find out certain means and ways on how to entice them to become your customers. It is not easy because you have competitors out there and you must be one step ahead of them.
    Here Are Some Tips That Website Owners Can Consider:

1. Make Your Design Responsive - Having a Responsive Design will give your prospective customers and readers better viewing experience. It can reach a wider variety of audience. This design is very suitable for those who are using smartphones. It is also appropriate for desktop and laptop computers.  A Responsive Design is really good because it has flexible layouts, flexible images and cascading style media queries. It real aim is to build web pages that can identify the visitor’s screen size and orientation. It will change the layout correspondingly, to fit the size of the screen.

2. Use Condensed Messages - Always have messages that are straight to the point. Long messages can be quite confusing and it can turn the customers or readers off. Customers are always on the lookout for what they want and how much is the purchasing price. You should be able to give them the best service and tell them why they should buy from your site. What are the benefits they can get if they buy from your site. They want to know the cost of shipping or if it is free. You should be able to challenge your customers to buy from your site. There should be a call to action message.

3. Use Team Pages - People want to know the individuals behind the company.  They need to trust you.  They like to know the culture of the company. Using individual team pages is also beneficial. It gives you the opportunity to rank in search engines. There may be a chance that people visiting your website will look up your name. It will do you no good if all your names are listed in one page. Google cannot know how to rank the person’s name.

4. Have Specific Landing Pages  - Having your customers or readers get into your homepage is good but leading them to particular landing pages is better.  Websites have an assortment of products and information. You need a landing page for each type of product and information. If you are selling shoes, you need a landing page for leather or rubber shoes.  If you have information about technology, you need to have a landing page each technology article. It could be computer technology, automotive technology or others. It is important to have a specific landing page.


5. Always Have New Content and Articles - Your website needs to be refreshed because customers or readers don’t like going to websites that have the same old news. If you are selling something you should have new deals. This way your website becomes significant and interesting. You should have new articles on your website if you are promoting something. If you do not do these things, your website becomes irrelevant. You can lose readers and customers this way.

Monday, July 17, 2017

How To Enhance Your Website Using Search Engine Optimization

  Search Engine Optimization is the process is of augmenting and maximizing the number of visitors to a specific website. This is so that it will rank high n the list of results of a search engine. You have to build your websites so that it will attract and please your visitors and customers. The purpose of SEO is to create a substantial perfect user experience. It must be able to relate and communicate to search engines what your intentions are. This way the search engines can endorse your website to all relevant search engines.
1. Your Werbsite Must Have The Following Factors - links, paid search and social media are just the result but It becomes useless if it does not have infrastructure, platform/CMS ,Info Architecture  and content information . Your content , information architecture , content management system and infrastructure is what will make your website rich with flavor. Without it nobody will visit your site. Your website must have the sugar and taste so that people will visit it.

2. Search Engines Like The following - Search engines are like factory workers, they want to please their employer . In other words they want to be at their best and they want to please their boss.  Search engines will do their best by recommending users to websites that are significant to the needs  of what the searcher is looking for. How is being significant considered?  Content is a reflection of the theme that is being shown. This includes the text shown on the pages, the titles and descriptions that are being relayed on your site.  Now we go to performance, Is your site fast enough to get to and is it working properly. Does your website have the proper content that you can link up to other authoritative websites. Can your website be used as a reference or cite credible information that could be made available,.
3. What Search Engines Do Not Like - Search engines do not like it if you have way too much keywords on your pages Do not insists in buying links, it will get you nowhere.  Make it easy for people to find what they want. Do not place too many ads . Your content must be easy to find. Making it hard for them to find your content will be bad, because your bounce rate will increase. Just remember that search engines have only a limited amount of storage. Do not try to fool them or else you will become the losers.


4. Know Your Business Well - You need to think and not just focus on your goals   You need to know your conversion. Conversion happens when a visitor to your website completes a desired goal, like filling out a form or making a purchase. The percentage of total visitors that convert is called your conversion rate. What are you selling? Are you selling products that are relevant or mere impressions. You must have goals that are reachable. You have to know your assets and liabillities. Know your strong and weak points. If you are weak in certain areas, you must be able to strengthen this area.

Friday, July 14, 2017

What Is Digital Marketing and It’s Advantages

   Digital Marketing is also known as Data Driven Marketing. It  covers a broad term for marketing products and services using digital technologies  on the internet. It also incorporates mobile phones , display advertising and any other digital medium. Many companies are receiving benefits of  digital marketing.It has a lot of advantages that traditional marketing lacks.  With Digital marketing , businesses can have a stronger impact in the way customers communicate with their brands online.
    Here Are The Advantages:

1. The Playing Field Is More evenly Distributed  - Using the internet brings more visibility. It’s like opening a store. The only thing is that your store is web based, although for some they may have sites for their stores that are located in different places.  Location means a lot and your store must get noticed by your prospective customers. You must get a business name and your information must always be updated.  Doing this will bring more customers to your site.

2. Digital Marketing Can Keep You Ahead Of Your Competitors.- If you want to stay ahead of the competition, Digital Marketing is the best way. . Businesses want to get in touch with a lot of people. You can do this through SEO ( Search Engine Optimization, ) Organic Search,  Local Search, Google Adwords, Social Media and blogs. You can do this using the world wide web  than to go out in the field using the traditional ways of doing things,

3. You Will Spend Less Doing Digital Marketing – You’ll spend a lot when you do traditional advertising especially if you use Broadcast media and other media like newspapers. It will be cheaper toi do things online. You can use You Tube, podcasts social media  and blogs. Some of these are free and the others are much less expensive than traditional marketing.

4 You Can Use Analytics For Digital Marketing – This is one of the best things when you are doing Digital Marketing because ad creators can find out how your business is doing because of analytics. You cannot do this with traditional marketing. You can use analytic reports to test your advertising campaigns ,.You will find out what has been bought and things that prospective buyers are looking at.

5. Digital Marketing Can Connect You To Mobile Users  - Digital Marketing can be set-up for mobile devices so that you can connect to prospective customer wherever they may be. The moment you’re your search and digital presence has been developed, you can be assured that you’re your site will be easy to find.  Once you have a digital presence and your local search has been enhanced, this becomes essential because your business can be found by people browsing their smartphones.

6. With Digital Marketing You Become More Competitive - Digital Marketing is the way to do business now. If you do not learn, you will be left out in the cold. You must get into Digital marketing and make are al smart Digital Marketing Strategy.

7 You Can Track Down Your Brand Through Digital Marketing  - One thing nice about digital marketing, you can check on want people think about your brand .You can connect to customers who are not satisfied.. This gives you the opportunity to address negative information before it starts circulating on the internet.


8. Digital Marketing Allows you To Develop Trust With Your Prospective Customers  - If You follow your customers on social media and connect to them by commenting and telling them you care , you will gain their trust and by doing this you will have more customers. This is because that you are showing them that you care for them and you want to have a long lasting friendship with them. They will be so appreciative that you have reached out to them and this will create a positive view about your brand.
                                                                                 

Thursday, July 13, 2017

How Technology is Constantly Changing The World We Live In

  Technology has been evolving since many years ago .We use to have ordinary phones, typewriters and Television Sets. In the early days horses became the mode of transportation. Later on trains, cars and buses started to come in. Typewriters are now obsolete because you can do more things with a laptop or desktop computer. Today, technology is still evolving. Now our telephones have evolved from ordinary phones to cell phones and now smartphones. Everyone seems to have a smartphone because you can do a lot of things with it. You can go on the internet, facebook, call and text friends plus keep vital information. You can even use viber to call and have a live chat with your friends. Television has evolved because now you have High Definition TV set. Newspapers are on the decline because you can read all sorts of news from the internet.  You don’t need to send mail to your friends because you can do it through electronic email.
   
   There Are Upcoming Technologies That Will Come In About 8 Years From Now:

1. Social Media will be much bigger - There will be Social Media networks that will try to contest Facebook. I still believe that Facebook will still be the leader in the industry. It still is adding half a million new users every day.  Instagram will still continue to perform well. It has replaced twitter as the no.2 social media network with over 70 million photos posted each day. It has now has over 300, 000 users as compared to 284,000 users of twiitter.

2. By 2025 Solar can be the biggest source of energy. - There will be an advanced breakthrough in the harvesting, converting and storing energy. This will make it the main source of energy in our planet. Photovoltaic Energy ( Solar Cells known as photovoltaic ( PV ) cells by scientists will transform sunlight directly into electricity. PV name is taken from the process of transforming light ( photons ) to electricity ( voltage ) which is known as the PV effect. Solar panels will be used to heat buildings and water. In the process it will power our devices at home and in the office.

3. Type 1 Diabetes Can Be Stopped  - The will be a human Genome  ( it is an entire set of nucleic acid sequence  for humans encoded as DNA within the 23 chromosome pairs in cell nuclei and in a small DNA molecule found within the individual mitochondria . Human genome incorporates both protein coding DNA genes and non- coding DNA ) engineering platform . This makes it possible for Doctors and scientists To alter the RNA ( ribonucleic acid )  and DNA ( deoxyribonucleic acid ) sequences that transfers the disease.

4. The Shortage Food and Food Price Changes Will Not Be A Concern  - Lighting and imaging technologies will improve the growth of crops growth all year round. This will fix the problem of traditional farming. You’ll be able to grow genetically altered crops indoors. What this leads up to is that the disease and environmental factors will not be much of concern for crops and the food that is bought in supermarkets. It will maintain a consistent range of price and availability.
5. Electric Charged Cars Will Be the Norm By 2025 - Electric vehicles will change the auto industry. Traditional vehicles will start to fade.  The battery of these cars will last longer. This means you can travel longer. Instead of having gas stations, you will now have electric charging stations. Airplanes will  also embrace this technology.

6. Wireless Communications  - Digital communications will be a part of our daily lives  by 2025. All our appliances, homes and cars will be intertwined together. To be able to do this, a new kind of technology will store energy and act as electrodes that will deliver hyper -connectivity.

7. Biodegradable Packing Will Be Used - Packaging will consists of cellulose materials that are plastic-like but it is made of plant matter.

8. Cancer Drugs Will Be Safer To Use - By the year 2025 cancer drugs will be more accurate and specific. There will be less side  - effects. More prĂ©cised drugs will have less side effects. More specifically aimed drugs will be able to unite particular proteins and antibodies that can cause an exact action. When it is paired with a new knowledge of gene mutations, it can make treatments of cancer better.
                                                                                  

Wednesday, July 12, 2017

Toyota To Hit The Skies With SkyDrive

   Toyota has joined  the flying car business by supporting  a startup company called Cartivator. This drone like vehicle will fly at least 10 meters  ( 33 feet )above ground . The spee3d of the skydrive can go as much as 62 mph or 100 km/hour. Cartivator is working hand-in-hand with drone expert Masafumi Miwa from Tokushima University, Cartivator is working with 30 young volunteers and their goal is to test flight the car in 2018. Eventually they would like to have the SkyDrive commercialized by 2020. They would like like the SkyDrive to be ready so that it can light up the flame in the 2020 Olympics.in Tokyo.


   The SkyDrive measures 2.9 meters long or 9.5 feet long. The SyDrive is considered to be the smallest flying Electric Vehicle. It is said, that it can take off from any public road and it is easy to handle. Toyota has agreed to support Cartivator on this project by pouring in 4,2 million yen  ( $370,000 ) to get the ball rolling. Toyota decided ready.to be a part of this project because it’s Chariman Takeshi Uchimayada said that things will not progress if you wait and provide money when the technology is there already.
   Cartivator is planning to have a test a test flight in 2018. For this matter it will use a  SkyDrive prototype that is manned . Ryutoro ( Business Director of Cartivator ) said that they want to imitate the way that the 1996 Atlanta  Olympic flame was ignited. Not only that, they want to improve on it. In my point of view lLighting it up with the SkyDrive will be spectacular. Their purpose is to commercialize the SkyDrive after the Olympics. The SkyDrive will linger around at less than three feet off the ground. It will use the VTOL ( Vertical and Take off Landing )technology. There is no need for roads and runways. Their technology is quite similar to drones. This includes four rotor blades. You can change the speed of each rotor. Doing it this way means that travel can be maneuvered.
                                                                                 

Tuesday, July 11, 2017

Up, Up and Away With The Electric Flying Car Made By Lilium

   A German Company named Lilium has successfully tested a VTOL Jet . It’s the first company to do so beating both Uber and Google. This seemed to be impossible several years ago. Now, the impossible has become possible. The Munich based company has several investors like Skype co -founder Niklas Zennstrom. The Company has said that this five seater jet can be used for urban air taxi and ride sharing services. The company said that it’s two seater prototype was  able to accomplish air maneuvers  which comprised of vertical mid-air transition from hover mode, just like what a drone does to wing-borne flight just like a standard aircraft.
   Other big players are joining the fray like Airbus. Airbus, one of the reknowned makers of commercial airline planes and helicopters is planning to test a prototype  self- piloted, single seater  flying car in the  later part of the 4th quarter  of 2017. Aeromobi, l a Slovakian Company  has announced that it would start considering orders for a hybrid flying car that can also be used to drive on roads. They plan to start production in 2020. Makers of these flying cars  flying cars will have to convince governments that these flying cars are safe.
   Lilium said that it’s jets can travel 190 miles and with a maximum speed of 186mph. They claim that their electric aircraft can make a vertical take-off and it is jet powered. Lilium also announced that it’s jet will have a consumption that is similar to an electric car. They are boasting that they can offer passenger flights at prices equivalent to ordinary taxis. The speed of getting to your destination  will be five times faster  than that of a taxi.



Monday, July 10, 2017

Uber Set To Hit The Skies In 2020

   Uber has been so successful with it’s ride - hailing service ( Transportation from an unlicensed taxi service like Uber or Lyft ). Now they have come up with a new idea and are ready to set it in motion by 2020. Uber Technologies is planning to hit the skies  with it’s flying taxis by 2020. This was announced recently by it’s Chief Product Officer Jeff Holden at the Uber Elevate Summit in Texas. They plan to first establish their base of flying taxis in Dallas-Fortworth , Texas.  Uber flying taxis are going to be small. It will be an electric aircraft that can take off and land vertically. It would probably look like a small helicopter. Since it is electrical, there will be no emissions  and it will operate silently in cities.

   Flying Taxis can cut down travel time between San Francisco’s Marina to San Jose to fifteen minutes. On the road it will take you more than two hours. This is what Uber estimates.  During it’s early scale operation the company can get up to $1.32 per passenger mile. It’s a bit higher than an UberX for a similar distance, Holden said. Uber expects the cost of taking flying taxis  to fall below car ownership.. The company has partnered with Hillwood Properties  to build four vertiports. These are VTOL hubs that will have multiple takeoff and landing. It will also have charging infrastructures in Dallas starting next year. Uber which is valued at $68Billion has also partnered with Bell Helicopters, Aurora, Pipstrel, Mooney and Embraer to make the flying taxis. It has also teamed up with U.S. electric charging maker  Charge Point Inc. Uber is developing it’s own exclusive charger for it’s network. Uber which has partnered with the Dubai Government  is expected to conduct passenger flights during the World Expo in 2020.

What Is Locky Ransomware and How You Can Prevent It

    Locky Ransomware is not  lucky.  Locky is a type of ransomware that is dispersed through malicious doc. files . These doc files are affixed to spam email messages that contains muddled up text which appeared like macros. Macros is a succession of commands and instructions that you bundle up together as a single command to execute a task automatically. When the user enables the macro settings on their word program an executable file  ( the ransomware is now downloaded. This will now encrypt an assortment of files. Your files will be renamed so that they have the extension .locky attached to them. It will now muddle all your important files. Only these cyber criminals have the decryption key. The decryption key can be bought from these thieves through the dark web. They will most probably charge you $400.
    You can get this kind of ransomware in these ways:

1. The email you receive has an attached document ( Troj/DocDl-BCF  ). 
2.  The language is very complicated and hard to understand,.
3. If you allow this set-up, the text coding will not be corrected. What will happen  that the code will run the document. The file will be saved in a disk and then it will run it.
4. The saved file is known as ( Troj/Ransom  - CGX  ). It’s actually a downloader , which will retrieve the final payload from these cyber thieves.
5. The final payload is the Locky Ransomware  ( Troj/Ransom-CGW ).
   Locky Ransomware muddles all types of files that will resemble a lot of extensions. It becomes really complicated because this will include your videos, images, source codes and your office files. It will also scramble up your bitcoin wallet file wallet.dat. This is if you have one. Locky also erases your Volume Snapshot Service f iles. Once Locky  hits you, it will show a message on what you should do.It will muddle up all your files in any of your directories. If you are connected to any removable drives at that time, even the files on these drives will be muddled.

    It is important to backup your files constantly. Do not just open emails. If you are not sure who the sender is delete it. Keep your macros in document attachments disabled. Always be aware of updated  patches.

Friday, July 7, 2017

What Is Judy The Malware and How Does It Operate

   Checkpoint online forensic researchers have discovered a malware that attacks android phones and it’s name is Judy. The malware has hit millions of Android phone users last May 2017. The malware named Judy was found in at least forty one apps that had the Judy name on it. Checkpoint had told Google about it. As of my knowledge Google has removed these apps and they have added security measures like Play Protect. As Android phone users we must know how to protect ourselves. This is why you must update your security patches. This malware originated from the app called “Judy the chef.” It was designed to be an auto - clicking adware that infects android phone devices so that it can generate a huge amount of fraudulent clicks on advertisements so that it can produce a big revenue for the perpetrators that  are bound to gain from it. If you have been infected by tis malware there is no way to fix it except by reformatting your android phone.

    The malware named Judy works upon downloading the app and it quietly registers a receiver that makes a connection with the common and control server. The server will respond by using a malicious payload that has a dubious javascript code, a user - agent string and URL’s that are managed by the author of this malware. The malware will gain access to the URLs through the user agent that mimics a PC browser that is well concealed in a hidden webpage and then it is diverted to a particular website. When that particular website is put in motion, the malware will use the javascript code to locate and start clicking on the banners coming from Google ads. When the ads are clicked, the author of the malware will begin receiving payments from the website developer. The javascript code finds the intended ads by looking for iframes which incorporates ads coming from Google.

Wednesday, July 5, 2017

What Is Ice IX Malware

   Ice IX Malware is an offspring of the notorious Zeus malware. It is like a tweaked version of it. This Trojan malware is being used by cybercriminals to steal personal and financial information. It largely targets your identity information, email passwords and your online bank accounts. Ice IX can take hold  of displayed information , subject matter or content  in a browser that is being used for online banking websites. These planted web forms are used to extricate banking information and other sensitive security identity documentation. One notable improvement of this malware ,is that it has defense mechanism. This defense mechanism dodges tracker sites.. In other words it would be difficult to catch these cybercriminals.
  Once the fake form is submitted, the malware sends the important information to the authors using instant messaging protocol. Once this procedure is finished, it becomes a done deal. The cybercriminals can do what they wish. This new variation can trick anyone to reveal their credit card details. They can target your login and passwords on social media networking. What they want really to acquire are your telephone numbers.. This is more important to them because if they get your phone numbers they can divert and redirect transaction from the bank.
Things are very different now because these cybercriminals are using the  automation process. This makes it so easy for them to fool anyone  so that they can give up their phone numbers. The banks may have all kinds of sophisticated  machines to detect fraud  but it becomes useless. It really boils down to phone numbers because once the bank calls, all the hacker has to do is say ok and the transaction is done.The reason for this is that banks do not give much attention by validating users through call centers or other phone channels that may be useful to them. Call centers are better because they can validate the customers by asking a lot of pertinent questions.

   

Monday, July 3, 2017

What Is Wiper Malware and How You Can Protect Your Computer

   The Cyber attack that infected many computers in Ukraine, Russia, France, India and the United States of America last Tuesday January 27, 2017 was a wiper malware. This malware was designed to look like the Petya Ransomware. It was not meant to ask for any ransom but to completely remove all data from the computers.  There were many infrastractures like banks and oil companies that completely lost their data. One of the major companies that took a hit was Merck Inc. a well - known Drug Company. The intention of this malware is to erase all data from the computer’s hard drive.  What happened last January 27, 2017 was a brutal and savage attack because t disguised itself as a ransomware, but they had no intention of asking for money. All these hackers wanted was to destroy data that were in the computers.  Wiper malware not only wipes out your data but it can immobilize your computer system. If your computer has been incapacitated then it becomes useless.
 

Ways To Protect Your Computer Fro Wiper Malware:

1. Acquire An Anti - Malware Program  -   It is best to be always protected and keep your anti - malware updated.

2. Computer Users Must Be Well Informed - Users must know that there are cyber hackers out there who want to penetrate their computers. They must be care ful when opening emails. Emails are the primary cause of malware.  You can infect a network of computers this way. If you think that the the email is suspicious, just delete it. You can ask a fellow ask your It security personnel in your office, if this email is worth opening.  Think first because Ransomware and Wiper malware can spread easily from one computer to another.

3. Backup Your Data Frequently - Data is very important and and you can back up data using an external hard drive regularly. This you need to do just in case anything bad happens to your computer. It security personnel in offices have to do this habitually. It’s their job to do so. Backing up files will not hurt you , it will help you in case of any system failures or infections.

4. Keep Your Operating Systems Updated  - There are patches that are issued by Operating Systems like Windows. You must get these patches when they are issued. Keep your updates always open. This also goes for. Microsoft and Adobe always releases patches and you must be sure to get them.

5. Be On The Lookout For Changes - Wiper malware can incapacitate your Computer System. You need to watch out for changes in your computer. There are products out there in the market that can do this for you but you need to purchase them. There are many enterprise monitoring softwares that can do the job for you. You just have to choose the one that is suitable for your needs.

What Is IoT and How Will It Enhance Businesses

    Everyone must have heard the word Internet of Things by now, but do you know what it really means. IoT stands for the connection of dev...